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1 저널기사 EoV 미리보기
unknown Emerson College 2016
2 저널기사 Scandal Reporting and Business Outcomes, Welfare Effects from Internet Access, and Welfare Effects from Public Broadcasting 미리보기
Martin, Hugh J.; Rennhoff, Adam D. Emerson College 2016
3 저널기사 The More You Know … The More You Enjoy? Applying ‘Consumption Capital Theory’ To Motion Picture Franchises 미리보기
Opitz, Christian; Hofmann, Kay H. Emerson College 2016
4 저널기사 Boost Movie Ticket Sales by Location-Based Advertising: A Bayesian VAR Approach 미리보기
Fang, Zheng; Yang, Yang; Xu, Yanyan; Li, Wei Emerson College 2016
5 저널기사 The Economics of Sensationalism: The Lack of Effect of Scandal-Reporting on Business Outcomes 미리보기
Meiseberg, Brinja; Lengers, Jochen; Ehrmann, Thomas Emerson College 2016
6 저널기사 Advertising Content and Avoidance, New Media or Old Media, and Media Coverage of Celebrity Suicides 미리보기
Martin, Hugh J.; Rennhoff, Adam D. Emerson College 2016
7 저널기사 Do New Media Substitute for Old Media?: A Panel Analysis of Daily Media Use 미리보기
Jang, Shinjae; Park, Minsoo Emerson College 2016
8 저널기사 Effects From Privatizing A Television Market, the Influence of Mobile Advertising on Movie Box Office, and Causal Relationships Between Word of Mouth and Movie Ticket Sales 미리보기
Martin, Hugh J.; Rennhoff, Adam D. Emerson College 2016
9 저널기사 Repeat Consumption of Media Goods: Examining Factors Affecting Repeat Theatrical Viewing of Movies 미리보기
Chang, Byeng-Hee; Nam, Sang-Hyun; Chan-Olmsted, Sylvia M.; Kim, Hun Emerson College 2016
10 저널기사 Media Control: A Case for Privatization in Transitional Economies 미리보기
Galetić, Fran; Dabić, Marina; Kiessling, Timothy Emerson College 2016
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