| 1 |
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Factors Affecting Judgments of Prevalence and Representation: Implications for Public Policy and Marketing
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Briley, D.A.; Shrum, L.J.; Wyer, R.S.
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AMERICAN MARKETING ASSOCIATION
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2013
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| 2 |
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Toward Marketplace Diversity: A Multimeasure, Multidimensional Study of the Journal of Public Policy & Marketing
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DeBerry-Spence, B.; Ekpo, A.E.; Adelakun, M.; Gunay, H.
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American Marketing Association
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2013
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| 3 |
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The Impact of Disparate Levels of Marketplace Inclusion on Consumer-Brand Relationships
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Bennett, A.M.; Hill, R.P.; Oleksiuk, D.
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American Marketing Association
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2013
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| 4 |
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Immigrants Versus Nationals: When an Intercultural Service Encounter Failure Turns to Verbal Confrontation
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Johnson, G.D.; Meyers, Y.J.; Williams, J.D.
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American Marketing Association
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2013
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| 5 |
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When Do (and Don't) Normative Appeals Influence Sustainable Consumer Behaviors?
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White, K.; Simpson, B.
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American Marketing Association
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2013
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| 6 |
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The Impact of Brand Rating Dispersion on Firm Value
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Luo, X.; Raithel, S.; Wiles, M.A.
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American Marketing Association]
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2013
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| 7 |
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Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution
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Ferraro, R.; Kirmani, A.; Matherly, T.
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American Marketing Association]
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2013
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| 8 |
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On Brands and Word of Mouth
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Lovett, M.J.; Peres, R.; Shachar, R.
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American Marketing Association]
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2013
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| 9 |
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Deconstructing the ``First Moment of Truth'': Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking
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Hui, S.K.; Huang, Y.; Suher, J.; Inman, J.J.
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American Marketing Association]
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2013
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| 10 |
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Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switching Costs
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Anderson, E.T.; Simester, D.
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American Marketing Association]
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2013
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