| 1 |
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Temporal duration and attribution process of cause-related marketing: moderating roles of self-construal and product involvement
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Youn, Seounmi; Kim, Hyuksoo
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World advertising research center
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2018
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| 2 |
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Television advertising television: measuring the ability of television promos to deliver ratings for new programs using single-source data
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Beal, Virginia; Romaniuk, Jenni; Sharp, Byron
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World advertising research center
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2018
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| 3 |
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Positive uncertainty: the benefit of the doubt in advertising
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Ketelaar, Paul Edwin; van't Riet, Jonathan; Thorbjornsen, Helge; Buijzen, Moniek
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World advertising research center
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2018
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| 4 |
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When brand-related UGC induces effectiveness on social media: the role of content sponsorship and content type
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Kim, Mikyoung; Song, Doori
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World advertising research center
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2018
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| 5 |
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What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions
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Bhandari, Manu; Rodgers, Shelly
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World advertising research center
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2018
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| 6 |
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Do we always adopt Facebook friends' eWOM postings? The role of social identity and threat
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Kim, Yaeri; Park, Yookyung; Lee, Youseok; Park, Kiwan
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World advertising research center
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2018
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| 7 |
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Media generations and their advertising attitudes and avoidance: a six-country comparison
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van der Goot, Margot J.; Rozendaal, Esther; Opree, Suzanna J.; Ketelaar, Paul E.; Smit, Edith G.
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World advertising research center
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2018
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| 8 |
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Generational Research and Advertising to Millennials
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Taylor, Charles R.
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World advertising research center
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2018
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| 9 |
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The multidimensionality of anthropomorphism in advertising: the moderating roles of cognitive busyness and assertive language
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Reavey, Brooke; Puzakova, Marina; Larsen Andras, Trina; Kwak, Hyokjin
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World advertising research center
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2018
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| 10 |
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Special issue on how advertising helps or hinders consumer well-being
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unknown
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World advertising research center
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2018
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