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The contrasting effects of negative word of mouth in the post-consumption stage
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Chan, H.; Cui, S.
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Elsevier Science B.V; Amsterdam
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2011
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| 52 |
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Nonconscious effects of peculiar beliefs on consumer psychology and choice
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Kramer, T.; Block, L.
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Elsevier Science B.V; Amsterdam
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2011
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| 53 |
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The workings and limits of subliminal advertising: The role of habits
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Verwijmeren, T.; Karremans, J. C.; Stroebe, W.; Wigboldus, D. H.
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Elsevier Science B.V; Amsterdam
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2011
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| 54 |
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The role of faith in intuition, need for cognition and method of attitude formation in implicit-explicit brand attitude relationship strength
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Zimmerman, I.; Redker, C.; Gibson, B.
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Elsevier Science B.V; Amsterdam
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2011
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| 55 |
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Red Bull ''Gives You Wings'' for better or worse: A double-edged impact of brand exposure on consumer performance
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Brasel, S. A.; Gips, J.
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Elsevier Science B.V; Amsterdam
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2011
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| 56 |
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Review of the theoretical underpinnings of loyalty programs
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Henderson, C. M.; Beck, J. T.; Palmatier, R. W.
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Elsevier Science B.V; Amsterdam
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2011
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| 57 |
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The ''Sprinter effect'': When self-control and involvement stand in the way of sequential performance
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Ein-Gar, D.; Steinhart, Y.
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Elsevier Science B.V; Amsterdam
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2011
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| 58 |
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Consumer bankruptcy and default: The role of individual social capital
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Agarwal, S.; Chomsisengphet, S.; Liu, C.
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Elsevier Science B.V., Amsterdam.
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2011
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Happiness and thrift: When (spending) less is (hedonically) more
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Chancellor, J.; Lyubomirsky, S.
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Elsevier Science B.V; Amsterdam
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2011
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