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Putting Your Best Face Forward: The Impact of Customer Mood on Salesperson Evaluation
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Reflective and Impulsive Determinants of Consumer Behavior
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Self-Regulatory Resources Power the Reflective System: Evidence From Five Domains
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The Spacing Effect: Enhancing Memory for Repeated Marketing Stimuli
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Malleable Mental Accounting: The Effect of Flexibility on the Justification of Attractive Spending and Consumption Decisions
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Effects of Culture, Gender, and Moral Obligations on Responses to Charity Advertising Across Masculine and Feminine Cultures
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Country-of-Origin Influences on Product Evaluations: The Impact of Animosity and Perceptions of Industriousness Brutality on Judgments of Typical and Atypical Products
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Evaluations of Moderately Typical Products: The Role of Within- Versus Cross-Manufacturer Comparisons
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