51 |
|
Effects of Extreme-Priced Products on Consumer Reservation Prices
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Krishna, A.; Wagner, M.; Yoon, C.; Adaval, R.
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Lawrence Erlbaum Associates, Inc.
|
2006
|
|
|
52 |
|
The Reduced and Enhanced Impact of Shared Features on Individual Brand Evaluations
|
Brunner, T. A.; Wanke, M.
|
Lawrence Erlbaum Associates, Inc.
|
2006
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|
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53 |
|
Let the Clips Fall Where They May
|
Alba, J. W.
|
Lawrence Erlbaum Associates, Inc.
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2006
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54 |
|
EDITORIAL
|
Maheswaran, D.
|
Lawrence Erlbaum Associates, Inc.
|
2006
|
|
|
55 |
|
Self-Presentational Effects in the Implicit Association Test
|
Czellar, S.
|
Lawrence Erlbaum Associates, Inc.
|
2006
|
|
|
56 |
|
Images of Success and the Preference for Luxury Brands
|
Mandel, N.; Petrova, P. K.; Cialdini, R. B.
|
Lawrence Erlbaum Associates, Inc.
|
2006
|
|
|
57 |
|
The 30-Sec Sale: Using Thin-Slice Judgments to Evaluate Sales Effectiveness
|
Ambady, N.; Krabbenhoft, M. A.; Hogan, D.
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Lawrence Erlbaum Associates, Inc.
|
2006
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|
|
58 |
|
When Should Consumers and Managers Trust Their Intuition?
|
Kardes, F. R.
|
Lawrence Erlbaum Associates, Inc.
|
2006
|
|
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59 |
|
When Brand Attitudes Affect the Customer Satisfaction-Loyalty Relation: The Moderating Role of Product Involvement
|
Suh, J. C.; Yi, Y.
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Lawrence Erlbaum Associates, Inc.
|
2006
|
|
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60 |
|
1=2: When a Singular Experience Leads
|
Honea, H.; Morales, A. C.; Fitzsimons, G. J.
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Lawrence Erlbaum Associates, Inc.
|
2006
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