1 |
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Behavioral Frequency Judgments: An Accessibility-Diagnosticity Framework
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Menon, G.
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UNIVERSITY OF CHICAGO PRESS
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1995
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2 |
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Affect Intensity: An Individual Difference Response to Advertising Appeals
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Moore, D. J.
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UNIVERSITY OF CHICAGO PRESS
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1995
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3 |
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Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising
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Friestad, M.
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UNIVERSITY OF CHICAGO PRESS
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1995
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4 |
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Household Life-Cycle Stages, Transitions, and Product Expenditures
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Wilkes, R. E.
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UNIVERSITY OF CHICAGO PRESS
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1995
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5 |
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Subcultures of Consumption: An Ethnography of the New Bikers
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Schouten, J. W.
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UNIVERSITY OF CHICAGO PRESS
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1995
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6 |
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Researcher Introspection as a Method in Consumer Research: Applications, Issues, and Implications
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Gould, S. J.
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UNIVERSITY OF CHICAGO PRESS
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1995
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7 |
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What's in a Name? A Complimentary Means of Persuasion
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Howard, D. J.
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UNIVERSITY OF CHICAGO PRESS
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1995
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8 |
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Understanding the Socialized Body: A Poststructuralist Analysis of Consumers' Self-Conceptions, Body Images, and Self-Care Practices
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Thompson, C. J.
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UNIVERSITY OF CHICAGO PRESS
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1995
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9 |
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Decision Ambiguity and Incumbent Brand Advantage
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Muthukrishnan, A. V.
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UNIVERSITY OF CHICAGO PRESS
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1995
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10 |
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Copywriters' Implicit Theories of Communication: An Exploration
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Kover, A. J.
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UNIVERSITY OF CHICAGO PRESS
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1995
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