충남대학교외국학술지지원센터

글로벌메뉴

  • HOME
  • sitemap

주메뉴

CNU Search

검색 타입
상세검색
검색어[키워드 / 전체:Journal]
총 102건 중 102건 출력
1/11 페이지 엑셀파일 출력

검색간략리스트

열거형 테이블형
검색리스트 테이블
No 자료
유형		 서명 저자 발행처 원문제공시작년 수록
매체
1 저널기사 Guilt Regulation: The Relative Effects of Altruistic Versus Egoistic Appeals for Charity Advertising 미리보기
Chang, Chingching M.E. Sharpe 2014
2 저널기사 Erratum 미리보기
unknown M.E. Sharpe 2014
3 저널기사 Product Placement in Social Games: Consumer Experiences in China 미리보기
Chen, Huan; Haley, Eric M.E. Sharpe 2014
4 저널기사 “I Eat Organic for My Benefit and Yours”: Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists 미리보기
Kareklas, Ioannis; Carlson, Jeffrey R.; Muehling, Darrel D. M.E. Sharpe 2014
5 저널기사 Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010 미리보기
Kim, Kyongseok; Hayes, Jameson L.; Avant, J. Adam; Reid, Leonard N. M.E. Sharpe 2014
6 저널기사 The Face of the Brand: How Art Directors Understand Visual Brand Identity 미리보기
Phillips, Barbara J.; McQuarrie, Edward F.; Griffin, W. Glenn M.E. Sharpe 2014
7 저널기사 Finding the Tipping Point: Visual Metaphor and Conceptual Complexity in Advertising 미리보기
van Mulken, Margot; van Hooft, Andreu; Nederstigt, Ulrike M.E. Sharpe 2014
8 저널기사 Examining Regulatory Focus in the Information Processing of Imagery and Analytical Advertisements 미리보기
Roy, Rajat; Phau, Ian M.E. Sharpe 2014
9 저널기사 The Influence of Sender Trust and Advertiser Trust on Multistage Effects of Viral Advertising 미리보기
Cho, Soyoen; Huh, Jisu; Faber, Ronald J. M.E. Sharpe 2014
10 저널기사 Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers’ Responses to Nostalgia-Themed Advertisements 미리보기
Muehling, Darrel D.; Sprott, David E.; Sultan, Abdullah J. M.E. Sharpe 2014
1 2 3 4 5 6 7 8 9 10 다음 맨뒤
임시보관함보기

하단메뉴