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Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where
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Bleier, Alexander; Eisenbeiss, Maik
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Institute for operations research and the managemet sciences(INFORMS)
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2015
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| 2 |
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The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk The impacts of advertising and R&D on bankruptcy risk are not merely the inverse of their impacts on shareholder value
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Jindal, Niket; McAlister, Leigh
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Institute for operations research and the managemet sciences(INFORMS)
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2015
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| 3 |
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Learning About New Technologies Through Social Networks: Experimental Evidence on Nontraditional Stoves in Bangladesh This paper examines how learning through opinion leaders and social networks influences demand for non-traditional cookstoves
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Miller, Grant; Mobarak, A. Mushfiq
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Institute for operations research and the managemet sciences(INFORMS)
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2015
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| 4 |
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The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments A choice model that relaxes the Invariant Proportion of Substitution (IPS) property is shown to more accurately measure gains from marketing mix instruments
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Liu, Qiang; Steenburgh, Thomas J.; Gupta, Sachin
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Institute for operations research and the managemet sciences(INFORMS)
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2015
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| 5 |
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Effect of Customer-Centric Structure on Long-Term Financial Performance
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Lee, Ju-Yeon; Sridhar, Shrihari; Henderson, Conor M.; Palmatier, Robert W.
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Institute for operations research and the managemet sciences(INFORMS)
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2015
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| 6 |
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Predicting Customer Value Using Clumpiness: From RFM to RFMC
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Zhang, Yao; Bradlow, Eric T.; Small, Dylan S.
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Institute for operations research and the managemet sciences(INFORMS)
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2015
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| 7 |
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When Harry Bet with Sally: An Empirical Analysis of Multiple Peer Effects in Casino Gambling Behavior
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Park, Hee Mok; Manchanda, Puneet
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Institute for operations research and the managemet sciences(INFORMS)
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2015
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| 8 |
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Skimming or Penetration? Strategic Dynamic Pricing for New Products
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Spann, Martin; Fischer, Marc; Tellis, Gerard J.
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Institute for operations research and the managemet sciences(INFORMS)
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2015
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| 9 |
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Forms of Competition and Outcomes in Dual Distribution Channels: The Distributor's Perspective An empirical test of how different forms of competition within a dual distribution channel impact independent distributors and their customers
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Vinhas, Alberto Sa; Heide, Jan B.
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Institute for operations research and the managemet sciences(INFORMS)
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2015
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| 10 |
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Design Innovativeness and Product Sales' Evolution This paper investigates the effect of design innovativeness on sales' initial status and growth rates in the car and motorcycle industries
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Rubera, Gaia
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Institute for operations research and the managemet sciences(INFORMS)
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2015
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