| 1 |
|
Masthead
|
unknown
|
Journal of Consumer Research, Inc., etc.]
|
2016
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|
|
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| 2 |
|
The Ant and the Grasshopper: Understanding Personal Saving Orientation of Consumers
|
Dholakia, U.; Tam, L.; Yoon, S.; Wong, N.
|
Journal of Consumer Research, Inc., etc.]
|
2016
|
|
|
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| 3 |
|
Anthropomorphized Helpers Undermine Autonomy and Enjoyment in Computer Games
|
Kim, S.; Chen, R. P.; Zhang, K.
|
Journal of Consumer Research, Inc., etc.]
|
2016
|
|
|
|
| 4 |
|
Altering Speed of Locomotion
|
Van Den Bergh, B.; Heuvinck, N.; Schellekens, G. A.; Vermeir, I.
|
Journal of Consumer Research, Inc., etc.]
|
2016
|
|
|
|
| 5 |
|
Amazonian Forests and Trees: Multiplicity and Objectivity in Studies of Online Consumer-Generated Ratings and Reviews, A Commentary on de Langhe, Fernbach, and Lichtenstein
|
Kozinets, R. V.
|
Journal of Consumer Research, Inc., etc.]
|
2016
|
|
|
|
| 6 |
|
The Friendly Taking Effect: How Interpersonal Closeness Leads to Seemingly Selfish Yet Jointly Maximizing Choice
|
Tu, Y.; Shaw, A.; Fishbach, A.
|
Journal of Consumer Research, Inc., etc.]
|
2016
|
|
|
|
| 7 |
|
Star Wars: Response to Simonson, Winer/Fader, and Kozinets
|
de Langhe, B.; Fernbach, P. M.; Lichtenstein, D. R.
|
Journal of Consumer Research, Inc., etc.]
|
2016
|
|
|
|
| 8 |
|
What Wins Awards Is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (But Not Liking)
|
Valsesia, F.; Nunes, J. C.; Ordanini, A.
|
Journal of Consumer Research, Inc., etc.]
|
2016
|
|
|
|
| 9 |
|
How Content Acquisition Method Affects Word of Mouth
|
Chen, Z.; Berger, J.
|
Journal of Consumer Research, Inc., etc.]
|
2016
|
|
|
|
| 10 |
|
Announcement
|
unknown
|
Journal of Consumer Research, Inc., etc.]
|
2016
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|
