| 1 |
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Proud to Belong or Proudly Different? Lay Theories Determine Contrasting Effects of Incidental Pride on Uniqueness Seeking
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Huang, X.; Dong, P.; Mukhopadhyay, A.
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Journal of Consumer Research, Inc., etc.]
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2014
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| 2 |
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Doing It the Hard Way: How Low Control Drives Preferences for High-Effort Products and Services
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Cutright, K.M.; Samper, A.
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Journal of Consumer Research, Inc., etc.]
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2014
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| 3 |
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Hedonic Eating Goals and Emotion: When Sadness Decreases the Desire to Indulge
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Salerno, A.; Laran, J.; Janiszewski, C.
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Journal of Consumer Research, Inc., etc.]
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2014
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| 4 |
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Why Feasibility Matters More to Gift Receivers than to Givers: A Construal-Level Approach to Gift Giving
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Baskin, E.; Wakslak, C.J.; Trope, Y.; Novemsky, N.
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Journal of Consumer Research, Inc., etc.]
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2014
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| 5 |
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Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior
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Jiang, Y.; Zhan, L.; Rucker, D.D.
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Journal of Consumer Research, Inc., etc.]
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2014
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| 6 |
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How and When Grouping Low-Calorie Options Reduces the Benefits of Providing Dish-Specific Calorie Information
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Parker, J.R.; Lehmann, D.R.
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Journal of Consumer Research, Inc., etc.]
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2014
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| 7 |
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Nostalgia Weakens the Desire for Money
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Lasaleta, J.D.; Sedikides, C.; Vohs, K.D.
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Journal of Consumer Research, Inc., etc.]
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2014
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| 8 |
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Retailer Pricing Strategy and Consumer Choice under Price Uncertainty
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Danziger, S.; Hadar, L.; Morwitz, V.G.
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Journal of Consumer Research, Inc., etc.]
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2014
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| 9 |
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Reading Fictional Stories and Winning Delayed Prizes: The Surprising Emotional Impact of Distant Events
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Ebert, J.E.J.; Meyvis, T.
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Journal of Consumer Research, Inc., etc.]
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2014
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| 10 |
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Is It Still Working? Task Difficulty Promotes a Rapid Wear-Off Bias in Judgments of Pharmacological Products
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Ilyuk, V.; Block, L.; Faro, D.
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Journal of Consumer Research, Inc., etc.]
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2014
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