1 |
|
Journal of Public Policy & Marketing
|
|
American Marketing Association
|
2021
|
|
|
2 |
|
Journal of Marketing
|
|
American Marketing Association
|
2021
|
|
|
3 |
|
Journal of International Marketing
|
|
American Marketing Association
|
2020
|
|
|
4 |
|
Journal of Marketing Research
|
|
American Marketing Association
|
2020
|
|
|
5 |
|
Your Data Is My Data: A Framework for Addressing Interdependent Privacy Infringements
|
Kamleitner, Bernadette; Mitchell, Vince
|
American Marketing Association
|
2019
|
|
|
6 |
|
When ``More'' Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options
|
Allard, Thomas; Hardisty, David J.; Griffin, Dale
|
American Marketing Association]
|
2019
|
|
|
7 |
|
Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity
|
Luffarelli, Jonathan; Mukesh, Mudra; Mahmood, Ammara
|
American Marketing Association]
|
2019
|
|
|
8 |
|
The Surprising Breadth of Harbingers of Failure
|
Simester, Duncan I.; Tucker, Catherine E.; Yang, Clair
|
American Marketing Association]
|
2019
|
|
|
9 |
|
P2V-MAP: Mapping Market Structures for Large Retail Assortments
|
Gabel, Sebastian; Guhl, Daniel; Klapper, Daniel
|
American Marketing Association]
|
2019
|
|
|
10 |
|
Harmful Effects of Mental Imagery and Customer Orientation During New Product Screening
|
DeRosia, Eric D.; Elder, Ryan S.
|
American Marketing Association]
|
2019
|
|
|