| 1 |
|
Construal-Level Effects on Preference Stability, Preference-Behavior Correspondence, and the Suppression of Competing Brands
|
Kardes, F. R.; Cronley, M. L.; Kim, J.
|
Lawrence Erlbaum Associates, Inc.
|
2006
|
|
|
|
| 2 |
|
The Use of Cues Depends on Goals: Store Reputation Affects Product Judgments When Social Identity Goals Are Salient
|
Lee, K.; Shavitt, S.
|
Lawrence Erlbaum Associates, Inc.
|
2006
|
|
|
|
| 3 |
|
Promotions Spontaneously Induce a Positive Evaluative Response
|
Walker Naylor, R.; Raghunathan, R.; Ramanathan, S.
|
Lawrence Erlbaum Associates, Inc.
|
2006
|
|
|
|
| 4 |
|
Effects of Extreme-Priced Products on Consumer Reservation Prices
|
Krishna, A.; Wagner, M.; Yoon, C.; Adaval, R.
|
Lawrence Erlbaum Associates, Inc.
|
2006
|
|
|
|
| 5 |
|
The Reduced and Enhanced Impact of Shared Features on Individual Brand Evaluations
|
Brunner, T. A.; Wanke, M.
|
Lawrence Erlbaum Associates, Inc.
|
2006
|
|
|
|
| 6 |
|
Let the Clips Fall Where They May
|
Alba, J. W.
|
Lawrence Erlbaum Associates, Inc.
|
2006
|
|
|
|
| 7 |
|
EDITORIAL
|
Maheswaran, D.
|
Lawrence Erlbaum Associates, Inc.
|
2006
|
|
|
|
| 8 |
|
Self-Presentational Effects in the Implicit Association Test
|
Czellar, S.
|
Lawrence Erlbaum Associates, Inc.
|
2006
|
|
|
|
| 9 |
|
Images of Success and the Preference for Luxury Brands
|
Mandel, N.; Petrova, P. K.; Cialdini, R. B.
|
Lawrence Erlbaum Associates, Inc.
|
2006
|
|
|
|
| 10 |
|
The 30-Sec Sale: Using Thin-Slice Judgments to Evaluate Sales Effectiveness
|
Ambady, N.; Krabbenhoft, M. A.; Hogan, D.
|
Lawrence Erlbaum Associates, Inc.
|
2006
|
|
|
|
