| 61 |
|
Let Your Banner Wave? Antecedents and Performance Implications of Retailers' Private-Label Branding Strategies
|
Keller, Kristopher O.; Dekimpe, Marnik G.; Geyskens, Inge
|
American Marketing Association
|
2016
|
|
|
|
| 62 |
|
What Counts Versus What Can Be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement
|
Frösén, Johanna; Luoma, Jukka; Jaakkola, Matti; Tikkanen, Henrikki; Aspara, Jaakko
|
American Marketing Association
|
2016
|
|
|
|
| 63 |
|
Eye Tracking Reveals Processes That Enable Conjoint Choices to Become Increasingly Efficient with Practice
|
Meißner, Martin; Musalem, Andres; Huber, Joel
|
American Marketing Association]
|
2016
|
|
|
|
| 64 |
|
The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision-Making Process
|
Block, Lauren G.; Keller, Punam A.; Vallen, Beth; Williamson, Sara; Birau, Mia M.; Grinstein, Amir; Haws, Kelly L.; LaBarge, Monica C.; Lamberton, Cait; Moore, Elizabeth S.
|
American Marketing Association
|
2016
|
|
|
|
| 65 |
|
New Product Creativity: Understanding Contract Specificity in New Product Introductions
|
Dean, Tereza; Griffith, David A.; Calantone, Roger J.
|
American Marketing Association
|
2016
|
|
|
|
| 66 |
|
Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and Firm Performance
|
Kang, Charles; Germann, Frank; Grewal, Rajdeep
|
American Marketing Association
|
2016
|
|
|
|
| 67 |
|
Integrating Marketing Communications: New Findings, New Lessons, and New Ideas
|
Batra, Rajeev; Keller, Kevin Lane
|
American Marketing Association
|
2016
|
|
|
|
| 68 |
|
Creating Enduring Customer Value
|
Kumar, V.; Reinartz, Werner
|
American Marketing Association
|
2016
|
|
|
|
| 69 |
|
Demonstrating the Value of Marketing
|
Hanssens, Dominique M.; Pauwels, Koen H.
|
American Marketing Association
|
2016
|
|
|
|
| 70 |
|
Customer Satisfaction and Long-Term Stock Returns
|
Sorescu, Alina; Sorescu, Sorin M.
|
American Marketing Association
|
2016
|
|
|
|
