| 1 |
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Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products
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Biswas, D.; Labrecque, L.I.; Lehmann, D.R.; Markos, E.
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American Marketing Association
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2014
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| 2 |
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Managing Customer and Organizational Complexity in Sales Organizations
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Schmitz, Christian; Ganesan, Shankar
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American Marketing Association
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2014
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| 3 |
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Managing Customer Profits: The Power of Habits
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Shah, D.; Kumar, V.; Kim, K.H.
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American Marketing Association]
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2014
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| 4 |
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Managing Revenue Across Retail Channels: The Interplay of Service Performance and Direct Marketing
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Lund, D.J.; Marinova, D.
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American Marketing Association
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2014
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| 5 |
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Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms
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Challagalla, G.; Murtha, B.R.; Jaworski, B.
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American Marketing Association
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2014
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| 6 |
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Marketing in Computer-Mediated Environments: Research Synthesis and New Directions
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Yadav, M.S.; Pavlou, P.A.
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American Marketing Association
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2014
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| 7 |
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Marketing Trade Craft at the Trade Commission
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Strenio, A.J.
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American Marketing Association
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2014
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| 8 |
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Measuring and Managing a Salesperson's Future Value to the Firm
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Kumar, V.; Sunder, S.; Leone, R.P.
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American Marketing Association]
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2014
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| 9 |
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Metric and Scale Design as Choice Architecture Tools
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Camilleri, A.R.; Larrick, R.P.
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American Marketing Association
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2014
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| 10 |
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Minimum Payment Warnings and Information Disclosure Effects on Consumer Debt Repayment Decisions
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Salisbury, L.C.
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American Marketing Association
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2014
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| 11 |
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Mining Marketing Meaning from Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation
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Tirunillai, S.; Tellis, G.
|
American Marketing Association]
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2014
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| 12 |
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Modeling Customer Opt-In and Opt-Out in a Permission-Based Marketing Context
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Kumar, V.; Zhang, X.; Luo, A.
|
American Marketing Association]
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2014
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| 13 |
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Moderating Effects of the Relationship Between Private Label Share and Store Loyalty
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Koschate-Fischer, N.; Cramer, J.; Hoyer, W.D.
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American Marketing Association
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2014
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| 14 |
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Money, Status, and the Ovulatory Cycle
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Durante, K.M.; Griskevicius, V.; Cantu, S.M.; Simpson, J.A.
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American Marketing Association]
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2014
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| 15 |
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More Evidence Challenging the Robustness and Usefulness of the Attraction Effect
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Yang, S.; Lynn, M.
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American Marketing Association]
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2014
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| 16 |
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Multidyadic Industrial Channels: Understanding Component Supplier Profits and Original Equipment Manufacturer Behavior
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Dahlquist, S.H.; Griffith, D.A.
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American Marketing Association
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2014
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| 17 |
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Multiple Reference Points in Sequential Hedonic Evaluation: An Empirical Analysis
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Ghoshal, T.; Yorkston, E.; Nunes, J.C.; Boatwright, P.
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American Marketing Association]
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2014
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| 18 |
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My Experience as Deputy Assistant Director for National Advertising at the Federal Trade Commission
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Eighmey, J.
|
American Marketing Association
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2014
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| 19 |
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My JMR Editorship: A Life of π
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Houston, M.J.
|
American Marketing Association]
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2014
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| 20 |
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My Memorable Experiences as a Marketing Academic at the Federal Trade Commission
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Wilkie, W.L.
|
American Marketing Association
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2014
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