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검색어[전방일치/ 수록잡지명:International journal of market research : the journal of the Market Research Society]
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11 저널기사 Book Review: Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Data 미리보기
Justin Gutmann NTC Publications Ltd 2017
12 저널기사 Editorial 미리보기
Peter Mouncey NTC Publications Ltd 2017
13 저널기사 Call for Papers Special Issue: Challenges in Accurately Measuring Public Opinion Submission Deadline: 31 July 2017 미리보기
John Curtice ; Nick Moon NTC Publications Ltd 2017
14 저널기사 ‘Is Technological Change Threatening the Very Existence of “Traditional” Survey Research and, if So, What should we do about it?’ 미리보기
Mike Cooke NTC Publications Ltd 2017
15 저널기사 The Practicalities of SMS Research 미리보기
Petra Van Der Heijden NTC Publications Ltd 2017
16 저널기사 Observations from 12 Years of an Annual Market Research Technology Survey 미리보기
Tim Macer ; Sheila Wilson NTC Publications Ltd 2017
17 저널기사 Are Interviews Costing £0.08 a Waste of Money? Reviewing Google Surveys for ‘Wisdom of the Crowd’ Projects 미리보기
G.W. Roughton ; Iain Mackay NTC Publications Ltd 2017
18 저널기사 Shorter Interviews, Longer Surveys: Optimising the Survey Participant Experience While Accommodating Ever Expanding Client Demands 미리보기
Harvir S. Bansal ; James Eldridge ; Avik Halder ; Roddy Knowles ; Michael Murray ; Luke Sehmer ; David Turner NTC Publications Ltd 2017
19 저널기사 Successful Dashboard Implementation in Practice: How to Overcome Implementation Barriers and Ensure Long-term Sustainability 미리보기
Alexander Skorka NTC Publications Ltd 2017
20 저널기사 Book Review: The Twelve Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value 미리보기
Malcolm McDonald NTC Publications Ltd 2017
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