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검색어[전방일치/ 수록잡지명:International journal of market research : the journal of the Market Research Society]
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21 저널기사 Book Review: Mindframes: 6 Enduring Principles from 50 Years of Market Research 미리보기
David Smith ; DVL Smith NTC Publications Ltd 2017
22 저널기사 Editorial 미리보기
Peter Mouncey NTC Publications Ltd 2017
23 저널기사 Call for Papers Special Issue: Challenges in Accurately Measuring Public Opinion Submission Deadline: 31 July 2017 미리보기
John Curtice ; Nick Moon NTC Publications Ltd 2017
24 저널기사 Response to Letter from the Research Association of New Zealand, Dated 13 February 2017 미리보기
Anca C. Yallop ; Simon Mowatt NTC Publications Ltd 2017
25 저널기사 Letters regarding ‘Investigating Market Research Ethics: An Empirical Study of Codes of Ethics in Practice and their Effect on Ethical Behaviour’, Anca C. Yallop and Simon Mowatt, published in IJMR 58/3, 2016 미리보기
Karin Curran ; Kay Bramley ; Winifred Henderson NTC Publications Ltd 2017
26 저널기사 What Next for Qualitative Research? 미리보기
Kirsty Fuller NTC Publications Ltd 2017
27 저널기사 BPC/MRS Enquiry into Election Polling 2015: Ipsos MORI Response and Perspective 미리보기
Roger Mortimore ; Paul Baines ; Robert Worcester ; Mark Gill NTC Publications Ltd 2017
28 저널기사 Evaluating Data Quality in Reports of Sales in a Retail Establishment Survey 미리보기
Kristen Olson ; Xiaoyu Lin ; Timothy Banks NTC Publications Ltd 2017
29 저널기사 The Impact of Word of Mouth on Intention to Purchase Currently Used and other Brands 미리보기
Robert East ; Jenni Romaniuk ; Rahul Chawdhary ; Mark Uncles NTC Publications Ltd 2017
30 저널기사 Picking Winners: New Product Concept Testing with Item Response Theory 미리보기
Chunyu Li ; Ling Peng ; Geng Cui NTC Publications Ltd 2017
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