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검색어[전방일치/ 수록잡지명:International journal of market research : the journal of the Market Research Society]

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검색리스트 테이블
No	기사제목	기사저자명	출판사	발행년
21	Mobile Market Research, 2014	Poynter, R.	NTC Publications Ltd	2014

22	Assessment of brand equity measures	Huang, R.; Sarigollu, E.	NTC Publications Ltd	2014

23	`Who you know and what you have to say': an alternative look at knowledge mobilisation theory	Brown, C.	NTC Publications Ltd	2014

24	Readership measurement in the digital age	Green, A.	NTC Publications Ltd	2014

25	Helping the public see the value of social research using social media	Fry, A.	NTC Publications Ltd	2014

26	Techniques for fusing survey modules: respondent matching and data imputation	Johnson, E.P.; Siluk, L.; Tarraf, S.	NTC Publications Ltd	2014

27	Investigating the measures of relative importance in marketing research	Bansal, H.S.; Duverger, P.	NTC Publications Ltd	2013

28	Maximum difference scaling: exploring the impact of design elements on results	Furlan, R.; Turner, G.	NTC Publications Ltd	2014

29	How to mine brand Tweets: procedural guidelines and pretest	Okazaki, S.; Diaz-Martin, A.M.; Rozano, M.; Menendez-Benito, H.D.	NTC Publications Ltd	2014

30	Gossip in social networking sites: why people chitchat about ad campaigns	Okazaki, S.; Rubio, N.; Campo, S.	NTC Publications Ltd	2014

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