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유형		 기사제목 기사저자명 출판사 발행년 수록
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31 저널기사 Measuring a Multi-Dimensional Construct: Country Image 미리보기
Martin, I. M. ELSEVIER SCIENCE PUBLISHING CO INC 1993
32 저널기사 Firm Performance in a Liberalized Environment: Empirical Evidence From a Developing Country 미리보기
Okoroafo, S. C. ELSEVIER SCIENCE PUBLISHING CO INC 1993
33 저널기사 A Test of the Effects of Competition on Consumer Brand Selection Processes 미리보기
Laroche, M. ELSEVIER SCIENCE PUBLISHING CO INC 1994
34 저널기사 The Effects of Order and Direction on Multiple Brand Extensions 미리보기
Dawar, N. ELSEVIER SCIENCE PUBLISHING CO INC 1994
35 저널기사 Fuzzy Clusterwise Regression in Benefit Segmentation: Application and Investigation into its validity 미리보기
Steenkamp, J.-B. E. M. ELSEVIER SCIENCE PUBLISHING CO INC 1993
36 저널기사 Market Segmentation Based on Age and Attitude Toward the Past' Concepts, Methods, and Findings Concerning Nostalgic Influences on Customer Tastes 미리보기
Holbrook, M. B. ELSEVIER SCIENCE PUBLISHING CO INC 1996
37 저널기사 Store-Choice Behavior for Pre-Owned Merchandise 미리보기
Darley, W. K. ELSEVIER SCIENCE PUBLISHING CO INC 1993
38 저널기사 Convergent, Contrasting, and Country-Specific Attitudes toward Television Advertising in Germany and the United States 미리보기
Witkowski, T. H. ELSEVIER SCIENCE PUBLISHING CO INC 1998
39 저널기사 A Causal Analysis of Means-End Hierarchies in a Cross-Cultural Context: Methodological Refinements 미리보기
Valette-Florence, P. ELSEVIER SCIENCE PUBLISHING CO INC 1998
40 저널기사 Testing Predictions Derived from Inoculation Theory and the Effectiveness of Self-Disclosure Communications Strategies 미리보기
Easley, R. W. ELSEVIER SCIENCE PUBLISHING CO INC 1995
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