| 91 |
|
Consumer Evaluations of Sale Prices: Role of the Subtraction Principle
|
Biswas, A.; Bhowmick, S.; Guha, A.; Grewal, D.
|
American Marketing Association
|
2013
|
|
|
|
| 92 |
|
Ethnographic Stories for Market Learning
|
Cayla, J.; Arnould, E.
|
American Marketing Association
|
2013
|
|
|
|
| 93 |
|
Growing Existing Customers' Revenue Streams Through Customer Referral Programs
|
Garnefeld, I.; Eggert, A.; Helm, S.V.; Tax, S.S.
|
American Marketing Association
|
2013
|
|
|
|
| 94 |
|
Intersectionality 101
|
Gopaldas, A.
|
AMERICAN MARKETING ASSOCIATION
|
2013
|
|
|
|
| 95 |
|
Bridging Cultural Divides: The Role and Impact of Binational Families
|
Cross, S.N.N.; Gilly, M.C.
|
AMERICAN MARKETING ASSOCIATION
|
2013
|
|
|
|
| 96 |
|
Consumer Misunderstanding of Credit Card Use, Payments, and Debt: Causes and Solutions
|
Soll, J.B.; Keeney, R.L.; Larrick, R.P.
|
AMERICAN MARKETING ASSOCIATION
|
2013
|
|
|
|
| 97 |
|
The Effect of Lifestyle-Based Depletion on Teen Consumer Behavior
|
Montoya, D.Y.; Scott, M.L.
|
AMERICAN MARKETING ASSOCIATION
|
2013
|
|
|
|
| 98 |
|
Toward Intercultural Competency in Multicultural Marketplaces
|
Demangeot, C.; Adkins, N.R.; Mueller, R.D.; Henderson, G.R.; Ferguson, N.S.; Mandiberg, J.M.; Roy, A.; Johnson, G.D.; Kipnis, E.; Pullig, C.
|
AMERICAN MARKETING ASSOCIATION
|
2013
|
|
|
|
| 99 |
|
What Is Special About Marketing Organic Products? How Organic Assortment, Price, and Promotions Drive Retailer Performance
|
Bezawada, R.; Pauwels, K.
|
American Marketing Association
|
2013
|
|
|
|
| 100 |
|
The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads
|
Sabnis, G.; Chatterjee, S.C.; Grewal, R.; Lilien, G.L.
|
American Marketing Association
|
2013
|
|
|
|
