| 101 |
|
More Than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates
|
Ludwig, S.; de Ruyter, K.; Friedman, M.; Bruggen, E.C.; Wetzels, M.; Pfann, G.
|
American Marketing Association
|
2013
|
|
|
|
| 102 |
|
The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies
|
Hui, S.K.; Inman, J.J.; Huang, Y.; Suher, J.
|
American Marketing Association
|
2013
|
|
|
|
| 103 |
|
What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?
|
Mintz, O.; Currim, I.S.
|
American Marketing Association
|
2013
|
|
|
|
| 104 |
|
Are All Proximity Effects Created Equal? Fast Food Near Schools and Body Weight Among Diverse Adolescents
|
Grier, S.; Davis, B.
|
AMERICAN MARKETING ASSOCIATION
|
2013
|
|
|
|
| 105 |
|
What Matters: Factors Influencing Gay Consumers' Evaluations of ``Gay-Friendly'' Corporate Activities
|
Oakenfull, G.W.
|
AMERICAN MARKETING ASSOCIATION
|
2013
|
|
|
|
| 106 |
|
Endlessly Creating Myself: Examining Marketplace Inclusion Through the Lived Experience of Black and White Male Millennials
|
Thomas, K.D.
|
AMERICAN MARKETING ASSOCIATION
|
2013
|
|
|
|
| 107 |
|
Inclusive Economic Development Programs and Consumers' Access to Credit in Emerging Market Economies: The Public Policy Role of Marketing in Rural Bank Programs in Ghana
|
Dadzie, K.Q.; Dadzie, C.A.; Winston, E.M.; Blankson, C.
|
AMERICAN MARKETING ASSOCIATION
|
2013
|
|
|
|
| 108 |
|
To Buy or Not to Buy: Consumers' Demand Response Patterns for Healthy Versus Unhealthy Food
|
Talukdar, D.; Lindsey, C.
|
American Marketing Association
|
2013
|
|
|
|
| 109 |
|
An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts
|
Laran, J.; Tsiros, M.
|
American Marketing Association
|
2013
|
|
|
|
| 110 |
|
The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry
|
Kalaignanam, K.; Kushwaha, T.; Eilert, M.
|
American Marketing Association
|
2013
|
|
|
|
