| 31 |
|
In-Group and Out-Group Influences on the Consumption Behavior of Minority Groups: The Case of Gay Men
|
Hildebrand, D.; DeMotta, Y.; Sen, S.; Kongsompong, K.
|
American Marketing Association
|
2013
|
|
|
|
| 32 |
|
What Matters: Factors Influencing Gay Consumers' Evaluations of ``Gay-Friendly'' Corporate Activities
|
Oakenfull, G.W.
|
American Marketing Association
|
2013
|
|
|
|
| 33 |
|
Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit
|
Liu-Thompkins, Y.; Tam, L.
|
American Marketing Association
|
2013
|
|
|
|
| 34 |
|
Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure
|
Landwehr, J.R.; Wentzel, D.; Herrmann, A.
|
American Marketing Association
|
2013
|
|
|
|
| 35 |
|
Bridging Cultural Divides: The Role and Impact of Binational Families
|
Cross, S.N.N.; Gilly, M.C.
|
American Marketing Association
|
2013
|
|
|
|
| 36 |
|
The Hesitant Hai Gui: Return-Migration Preferences of U.S.-Educated Chinese Scientists and Engineers
|
Zeithammer, R.; Kellogg, R.P.
|
American Marketing Association]
|
2013
|
|
|
|
| 37 |
|
Recovering Hidden Buyer-Seller Relationship States to Measure the Return on Marketing Investment in Business-to-Business Markets
|
Luo, A.; Kumar, V.
|
American Marketing Association]
|
2013
|
|
|
|
| 38 |
|
Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion
|
Libai, B.; Muller, E.; Peres, R.
|
American Marketing Association]
|
2013
|
|
|
|
| 39 |
|
Service Innovativeness and Firm Value
|
Dotzel, T.; Shankar, V.; Berry, L.L.
|
American Marketing Association]
|
2013
|
|
|
|
| 40 |
|
Reexamining the Market Share-Customer Satisfaction Relationship
|
Rego, L.L.; Morgan, N.A.; Fornell, C.
|
American Marketing Association
|
2013
|
|
|
|
