| 61 |
|
Toward Intercultural Competency in Multicultural Marketplaces
|
Demangeot, C.; Adkins, N.R.; Mueller, R.D.; Henderson, G.R.; Ferguson, N.S.; Mandiberg, J.M.; Roy, A.; Johnson, G.D.; Kipnis, E.; Pullig, C.
|
American Marketing Association
|
2013
|
|
|
|
| 62 |
|
Is Children's Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising?
|
Owen, L.; Lewis, C.; Auty, S.; Buijzen, M.
|
American Marketing Association
|
2013
|
|
|
|
| 63 |
|
HIRING THE RESEARCHERS OF TOMORROW Recruiting, developing and nurturing data scientists
|
Terhanian, G.
|
American Marketing Association
|
2013
|
|
|
|
| 64 |
|
SOCIAL MEDIA Social Media and the Second Screen
|
Mancuso, J.; Stuth, K.
|
American Marketing Association
|
2013
|
|
|
|
| 65 |
|
Targeting Revenue Leaders for a New Product
|
Haenlein, M.; Libai, B.
|
American Marketing Association
|
2013
|
|
|
|
| 66 |
|
Soda Versus Cereal and Sugar Versus Fat: Drivers of Healthful Food Intake and the Impact of Diabetes Diagnosis
|
Ma, Y.; Ailawadi, K.L.; Grewal, D.
|
American Marketing Association
|
2013
|
|
|
|
| 67 |
|
INSIGHTS MACHINE From Research to Insights
|
Schultz, D.E.
|
American Marketing Association
|
2013
|
|
|
|
| 68 |
|
GLOBAL MARKET Breaking Down
|
Kotler, M.; Kotler, P.
|
American Marketing Association
|
2013
|
|
|
|
| 69 |
|
7 PILLARS FOR SUCCESSFUL ANALYTICS IMPLEMENTATION
|
Harriott, J.
|
American Marketing Association
|
2013
|
|
|
|
| 70 |
|
ACADEMICALLY SPEAKING The Relevance of Being Bayes
|
Allenby, G.M.
|
American Marketing Association
|
2013
|
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