| 71 |
|
DATA-BASED DIFFERENTIATION
|
Rao, S.K.
|
American Marketing Association
|
2013
|
|
|
|
| 72 |
|
Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?
|
Thompson, D.V.; Malaviya, P.
|
American Marketing Association
|
2013
|
|
|
|
| 73 |
|
When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization Amid Product Wrongdoings
|
Puzakova, M.; Kwak, H.; Rocereto, J.F.
|
American Marketing Association
|
2013
|
|
|
|
| 74 |
|
The Effect of Lifestyle-Based Depletion on Teen Consumer Behavior
|
Montoya, D.Y.; Scott, M.L.
|
American Marketing Association
|
2013
|
|
|
|
| 75 |
|
What's Yours Is Now Mine: Deviant Consumption Through Acquisitive Crime
|
Martin, K.D.; Cullen, J.B.; Martin, M.W.
|
American Marketing Association
|
2013
|
|
|
|
| 76 |
|
A Critical Spatial Approach to Marketplace Exclusion and Inclusion
|
Saatcioglu, B.; Ozanne, J.L.
|
American Marketing Association
|
2013
|
|
|
|
| 77 |
|
From Exclusion to Inclusion: An Introduction to the Special Issue on Marketplace Diversity and Inclusion
|
Henderson, G.R.; Williams, J.D.
|
American Marketing Association
|
2013
|
|
|
|
| 78 |
|
The Network Value of Products
|
Oestreicher-Singer, G.; Libai, B.; Sivan, L.; Carmi, E.; Yassin, O.
|
American Marketing Association
|
2013
|
|
|
|
| 79 |
|
Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products
|
Goodman, J.K.; Irmak, C.
|
American Marketing Association]
|
2013
|
|
|
|
| 80 |
|
Portfolio Dynamics and Alliance Termination: The Contingent Role of Resource Dissimilarity
|
Cui, A.S.
|
American Marketing Association
|
2013
|
|
|
|
