| 81 |
|
Consumer Misunderstanding of Credit Card Use, Payments, and Debt: Causes and Solutions
|
Soll, J.B.; Keeney, R.L.; Larrick, R.P.
|
American Marketing Association
|
2013
|
|
|
|
| 82 |
|
Does Price Elasticity Vary with Economic Growth? A Cross-Category Analysis
|
Gordon, B.R.; Goldfarb, A.; Li, Y.
|
American Marketing Association]
|
2013
|
|
|
|
| 83 |
|
Why We Do What We Do: A Model of Activity Consumption
|
Luo, L.; Ratchford, B.T.; Yang, B.
|
American Marketing Association]
|
2013
|
|
|
|
| 84 |
|
(De)marketing to Manage Consumer Quality Inferences
|
Miklos-Thal, J.; Zhang, J.
|
American Marketing Association]
|
2013
|
|
|
|
| 85 |
|
Estimating Causal Installed-Base Effects: A Bias-Correction Approach
|
Narayanan, S.; Nair, H.S.
|
American Marketing Association]
|
2013
|
|
|
|
| 86 |
|
When Value Trumps Health in a Supersized World
|
Haws, K.L.; Winterich, K.P.
|
American Marketing Association
|
2013
|
|
|
|
| 87 |
|
THE ART OF CONVERSION Making Big Data Actionable
|
Krajicek, D.
|
American Marketing Association
|
2013
|
|
|
|
| 88 |
|
SPLIT SCREEN Return on Innovation
|
Mcneal, M.
|
American Marketing Association
|
2013
|
|
|
|
| 89 |
|
How Images of Other Consumers Influence Subsequent Taste Perceptions
|
Poor, M.; Duhachek, A.; Krishnan, H.S.
|
American Marketing Association
|
2013
|
|
|
|
| 90 |
|
Predicting and Managing Consumers' Package Size Impressions
|
Ordabayeva, N.; Chandon, P.
|
American Marketing Association
|
2013
|
|
|
|
