| 11 |
|
How Language Shapes Word of Mouth's Impact
|
Packard, Grant; Berger, Jonah
|
American Marketing Association]
|
2017
|
|
|
|
| 12 |
|
Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness
|
Johnson, Garrett A.; Lewis, Randall A.; Nubbemeyer, Elmar I.
|
American Marketing Association]
|
2017
|
|
|
|
| 13 |
|
Tipping the Scale: The Role of Discriminability in Conjoint Analysis
|
Aribarg, Anocha; Burson, Katherine A.; Larrick, Richard P.
|
American Marketing Association]
|
2017
|
|
|
|
| 14 |
|
Riding the Waves: Revealing the Impact of Intrayear Category Demand Cycles on Advertising and Pricing Effectiveness
|
Gijsenberg, Maarten J.
|
American Marketing Association]
|
2017
|
|
|
|
| 15 |
|
Positioning Multicountry Brands: The Impact of Variation in Cultural Values and Competitive Set
|
Batra, Rajeev; Zhang, Y. Charles; Aydinoğlu, Nilüfer Z.; Feinberg, Fred M.
|
American Marketing Association]
|
2017
|
|
|
|
| 16 |
|
Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies
|
Chen, Xi; van der Lans, Ralf; Phan, Tuan Q.
|
American Marketing Association]
|
2017
|
|
|
|
| 17 |
|
What Are Likes Worth? A Facebook Page Field Experiment
|
Mochon, Daniel; Johnson, Karen; Schwartz, Janet; Ariely, Dan
|
American Marketing Association]
|
2017
|
|
|
|
| 18 |
|
Does ``Liking'' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
|
John, Leslie K.; Emrich, Oliver; Gupta, Sunil; Norton, Michael I.
|
American Marketing Association]
|
2017
|
|
|
|
| 19 |
|
``Mere Measurement Plus'': How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase Behavior
|
Bone, Sterling A.; Lemon, Katherine N.; Voorhees, Clay M.; Liljenquist, Katie A.; Fombelle, Paul W.; Detienne, Kristen Bell; Money, R. Bruce
|
American Marketing Association]
|
2017
|
|
|
|
| 20 |
|
Journal of Marketing Research: Looking Forward
|
Grewal, Rajdeep
|
American Marketing Association]
|
2017
|
|
|
|
