| 31 |
|
How Does Team Composition Affect Effort in Contests? A Theoretical and Experimental Analysis
|
Chen, Hua; Lim, Noah
|
American Marketing Association]
|
2017
|
|
|
|
| 32 |
|
Predicting the Consequences of Marketing Policy Changes: A New Data Enrichment Method with Competitive Reactions
|
Kappe, Eelco; Venkataraman, Sriram; Stremersch, Stefan
|
American Marketing Association]
|
2017
|
|
|
|
| 33 |
|
Interpreting the Stock Returns to New Product Announcements: How the Past Shapes Investors' Expectations of the Future
|
Warren, Nooshin L.; Sorescu, Alina
|
American Marketing Association]
|
2017
|
|
|
|
| 34 |
|
Social Interactions and Monetary Incentives in Driving Consumer Repeat Behavior
|
Toker-Yildiz, Kamer; Trivedi, Minakshi; Choi, Jeonghye; Chang, Sue Ryung
|
American Marketing Association]
|
2017
|
|
|
|
| 35 |
|
Beyond the Target Customer: Social Effects of Customer Relationship Management Campaigns
|
Ascarza, Eva; Ebbes, Peter; Netzer, Oded; Danielson, Matthew
|
American Marketing Association]
|
2017
|
|
|
|
| 36 |
|
Extracting Summary Piles from Sorting Task Data
|
Blanchard, Simon J.; Aloise, Daniel; DeSarbo, Wayne S.
|
American Marketing Association]
|
2017
|
|
|
|
| 37 |
|
Turning Off the Lights: Consumers' Environmental Efforts Depend on Visible Efforts of Firms
|
Wang, Wenbo; Krishna, Aradhna; McFerran, Brent
|
American Marketing Association]
|
2017
|
|
|
|
| 38 |
|
Exploring the Relationship Between Varieties of Variety and Weight Loss: When More Variety Can Help People Lose Weight
|
Haws, Kelly L.; Liu, Peggy J.; Redden, Joseph P.; Silver, Heidi J.
|
American Marketing Association]
|
2017
|
|
|
|
| 39 |
|
The Value of Marketing Crowdsourced New Products as Such: Evidence from Two Randomized Field Experiments
|
Nishikawa, Hidehiko; Schreier, Martin; Fuchs, Christoph; Ogawa, Susumu
|
American Marketing Association]
|
2017
|
|
|
|
| 40 |
|
Time Preferences and Mortgage Choice
|
Atlas, Stephen A.; Johnson, Eric J.; Payne, John W.
|
American Marketing Association]
|
2017
|
|
|
|
