| 51 |
|
The Benefits of Emergency Reserves: Greater Preference and Persistence for Goals That Have Slack with a Cost
|
Sharif, Marissa A.; Shu, Suzanne B.
|
American Marketing Association]
|
2017
|
|
|
|
| 52 |
|
Who's Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions
|
Hamilton, Rebecca W.; Schlosser, Ann; Chen, Yu-Jen
|
American Marketing Association]
|
2017
|
|
|
|
| 53 |
|
Values That Shape Marketing Decisions: Influence of Chief Executive Officers' Political Ideologies on Innovation Propensity, Shareholder Value, and Risk
|
Kashmiri, Saim; Mahajan, Vijay
|
American Marketing Association]
|
2017
|
|
|
|
| 54 |
|
Do Disclosures of Customer Metrics Lower Investors' and Analysts' Uncertainty but Hurt Firm Performance?
|
Bayer, Emanuel; Tuli, Kapil R.; Skiera, Bernd
|
American Marketing Association]
|
2017
|
|
|
|
| 55 |
|
Linking Customer Behaviors to Cash Flow Level and Volatility: Implications for Marketing Practices
|
Shah, Denish; Kumar, V.; Kim, Kihyun Hannah; Choi, Jeewon Brianna
|
American Marketing Association]
|
2017
|
|
|
|
| 56 |
|
Rejecting Responsibility: Low Physical Involvement in Obtaining Food Promotes Unhealthy Eating
|
Hagen, Linda; Krishna, Aradhna; McFerran, Brent
|
American Marketing Association]
|
2017
|
|
|
|
| 57 |
|
Return on Service Amenities
|
Hamilton, Rebecca W.; Rust, Roland T.; Wedel, Michel; Dev, Chekitan S.
|
American Marketing Association]
|
2017
|
|
|
|
| 58 |
|
Shining Light on Atmospherics: How Ambient Light Influences Food Choices
|
Biswas, Dipayan; Szocs, Courtney; Chacko, Roger; Wansink, Brian
|
American Marketing Association]
|
2017
|
|
|
|
| 59 |
|
Can Offline Stores Drive Online Sales?
|
Wang, Kitty; Goldfarb, Avi
|
American Marketing Association]
|
2017
|
|
|
|
| 60 |
|
Seller Beware: How Bundling Affects Valuation
|
Shaddy, Franklin; Fishbach, Ayelet
|
American Marketing Association]
|
2017
|
|
|
|
