| 1 |
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Sounds Big: The Effects of Acoustic Pitch on Product Perceptions
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Lowe, Michael L.; Haws, Kelly L.
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American Marketing Association]
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2017
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| 2 |
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Dynamically Managing a Profitable Email Marketing Program
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Zhang, Xi; Kumar, V.; Cosguner, Koray
|
American Marketing Association]
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2017
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| 3 |
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Valuable Virality
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Akpinar, Ezgi; Berger, Jonah
|
American Marketing Association]
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2017
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| 4 |
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Keep Your Cool or Let It Out: Nonlinear Effects of Expressed Arousal on Perceptions of Consumer Reviews
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Yin, Dezhi; Bond, Samuel D.; Zhang, Han
|
American Marketing Association]
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2017
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| 5 |
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The Effect of Recycling Versus Trashing on Consumption: Theory and Experimental Evidence
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Sun, Monic; Trudel, Remi
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American Marketing Association]
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2017
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| 6 |
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Comparison Neglect in Upgrade Decisions
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Sela, Aner; LeBoeuf, Robyn A.
|
American Marketing Association]
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2017
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| 7 |
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The Charity Beauty Premium: Satisfying Donors' ``Want'' Versus ``Should'' Desires
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Cryder, Cynthia; Botti, Simona; Simonyan, Yvetta
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American Marketing Association]
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2017
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| 8 |
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Incentives Versus Reciprocity: Insights from a Field Experiment
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Chung, Doug J.; Narayandas, Das
|
American Marketing Association]
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2017
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| 9 |
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A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement
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Bruce, Norris I.; Murthi, B. P. S.; Rao, Ram C.
|
American Marketing Association]
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2017
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| 10 |
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Influencing Acquisition Performance in High-Technology Industries: The Role of Innovation and Relational Overlap
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Saboo, Alok R.; Sharma, Amalesh; Chakravarty, Anindita; Kumar, V.
|
American Marketing Association]
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2017
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