| 11 |
|
The Smell of Healthy Choices: Cross-Modal Sensory Compensation Effects of Ambient Scent on Food Purchases
|
Biswas, Dipayan; Szocs, Courtney
|
American Marketing Association]
|
2019
|
|
|
|
| 12 |
|
Up, Up, and Away: Upgrading as a Response to Dissimilar Brand Users
|
Wang, Yajin; John, Deborah Roedder
|
American Marketing Association]
|
2019
|
|
|
|
| 13 |
|
Frugality Is Hard to Afford
|
Orhun, A. Yeşim; Palazzolo, Mike
|
American Marketing Association]
|
2019
|
|
|
|
| 14 |
|
Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising
|
Park, Kyung M.; Chintagunta, Pradeep K.; Suk, Inho
|
American Marketing Association]
|
2019
|
|
|
|
| 15 |
|
Extracting Features of Entertainment Products: A Guided Latent Dirichlet Allocation Approach Informed by the Psychology of Media Consumption
|
Toubia, Olivier; Iyengar, Garud; Bunnell, Renée; Lemaire, Alain
|
American Marketing Association]
|
2019
|
|
|
|
| 16 |
|
Speaking for ``Free'': Word of Mouth in Free- and Paid-Product Settings
|
Bond, Samuel D.; He, Stephen X.; Wen, Wen
|
American Marketing Association]
|
2019
|
|
|
|
| 17 |
|
Selectively Emotional: How Smartphone Use Changes User-Generated Content
|
Melumad, Shiri; Inman, J. Jeffrey; Pham, Michel Tuan
|
American Marketing Association]
|
2019
|
|
|
|
| 18 |
|
Having Control Over and Above Situations: The Influence of Elevated Viewpoints on Risk Taking
|
Jami, Ata
|
American Marketing Association]
|
2019
|
|
|
|
| 19 |
|
If at First You Do Succeed, Do You Try, Try Again? Developing the Persistence—Licensing Response Measure to Understand, Predict, and Modify Behavior Following Subgoal Success
|
Zemack-Rugar, Yael; Corus, Canan; Brinberg, David
|
American Marketing Association]
|
2019
|
|
|
|
| 20 |
|
Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables Management
|
Frennea, Carly; Han, Kyuhong; Mittal, Vikas
|
American Marketing Association]
|
2019
|
|
|
|
