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How Dissimilar Others May Still Resemble the Self: Assimilation and Contrast after Social Comparison
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Hafner, M.
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Lawrence Erlbaum Associates, Inc.
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2004
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"If You Can't Dazzle Them with Brilliance, Baffle Them with Nonsense"1: Extending the Impact of the Disrupt-Then-Reframe Technique of Social Influence
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Fennis, B. M.; Das, E. H.; Pruyn, A. T.
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Lawrence Erlbaum Associates, Inc.
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2004
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Values, Susceptibility to Normative Influence, and Attribute Importance Weights: A Nomological Analysis
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Batra, R.
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LAWRENCE ERLBAUM ASSOCIATES, INC.
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2001
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An Influence of Positive Affect on Decision Making in Complex Situations: Theoretical Issues With Practical Implications
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Isen, A. M.
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LAWRENCE ERLBAUM ASSOCIATES, INC.
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2001
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Coping With Negative Emotions in Purchase-Related Situations
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Yi, S.; Baumgartner, H.
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Lawrence Erlbaum Associates, Inc.
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2004
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The Urge to Splurge Revisited: Further Reflections on Applying Terror Management Theory to Materialism and Consumer Behavior
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Arndt, J.; Solomon, S.; Kasser, T.; Sheldon, K. M.
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Lawrence Erlbaum Associates, Inc.
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2004
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Construal-Level Effects on Preference Stability, Preference-Behavior Correspondence, and the Suppression of Competing Brands
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Lawrence Erlbaum Associates, Inc.
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2006
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Early-Entrant Advantage, Word-of-Mouth Communication, Brand Similarity, and the Consumer Decision-Making Process
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2003
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The Impact of Recommendation Agents on Consumer Evaluation and Choice: The Moderating Role of Category Risk, Product Complexity, and Consumer Knowledge
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Swaminathan, V.
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2003
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Impact of Consumer Preference Formation on Marketing Objectives and Competitive Second Mover Strategies
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