21 |
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Structural Analysis of Co-Author Relationships and Author Productivity in Selected Outlets for Consumer Behavior Research
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Eaton, J. P.
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LAWRENCE ERLBAUM ASSOCIATES, INC.
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1999
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22 |
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The Role of Abstract and Specific Knowledge in the Formation of Product Judgments: An Analogical Learning Perspective
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Gregan-Paxton, J.
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LAWRENCE ERLBAUM ASSOCIATES, INC.
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2002
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23 |
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The Effects of Product Type and Donation Magnitude on Willingness to Pay More for a Charity-Linked Brand
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Strahilevitz, M.
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LAWRENCE ERLBAUM ASSOCIATES, INC.
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1999
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24 |
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Web-Based Chatting: Consumer Communication in Cyberspace
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Zinkhan, G.; Kwak, H.; Morrison, M.; Peters, C. O.
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Lawrence Erlbaum Associates, Inc.
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2003
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25 |
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A Meditation on Mediation: Evidence That Structural Equations Models Perform Better Than Regressions
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Iacobucci, D.; Saldanha, N.; Deng, X.
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Lawrence Erlbaum Associates, Inc.
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2007
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26 |
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Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition?
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Brunel, F. F.; Tietje, B. C.; Greenwald, A. G.
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Lawrence Erlbaum Associates, Inc.
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2004
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27 |
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Price-Matching Guarantees and Consumer Evaluations of Price Information
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Lurie, N. H.; Srivastava, J.
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Lawrence Erlbaum Associates, Inc.
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2005
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28 |
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Consumer Response to Decision Conflict From Negatively Correlated Attributes: Down the Primrose Path or Up Against the Wall?
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Hansen, D. E.
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LAWRENCE ERLBAUM ASSOCIATES, INC.
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2001
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29 |
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The Influence of Spokesperson Trustworthiness on Message Elaboration, Attitude Strength, and Advertising Effectiveness
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Priester, J. R.; Petty, R. E.
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Lawrence Erlbaum Associates, Inc.
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2003
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30 |
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Narrative Processing: Building Consumer Connections to Brands
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Edson Escalas, J.
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Lawrence Erlbaum Associates, Inc.
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2004
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