| 161 |
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Branding of post-purchase ancillary products and services: An application in the mobile communications industry
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Baker, W. E.; Sciglimpaglia, D.; Saghafi, M.
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Emerald Group Publishing Limited
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2010
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| 162 |
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Service-dominant logic: a rejoinder to Lusch and Vargo's reply
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O'Shaughnessy, J.; O'Shaughnessy, N. J.
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Emerald Group Publishing Limited
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2011
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| 163 |
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Service-dominant logic: a necessary step
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Lusch, R. F.; Vargo, S. L.
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Emerald Group Publishing Limited
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2011
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| 164 |
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The nexus between ethical corporate marketing, ethical corporate identity and corporate social responsibility: An internal organisational perspective
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Powell, S. M.
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Emerald Group Publishing Limited
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2011
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| 165 |
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Anti-consumption as a means to save jobs
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Hoffmann, S.
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Emerald Group Publishing Limited
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2011
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| 166 |
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The (post-human) consumer, the (post-avian) chicken and the (post-object) Eglu: Towards a material-semiotics of anti-consumption
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Bettany, S.; Kerrane, B.
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Emerald Group Publishing Limited
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2011
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| 167 |
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Measuring political brand equity: a consumer oriented approach
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French, A.; Smith, G.
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Emerald Group Publishing Limited
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2010
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| 168 |
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The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits: Direct and indirect effects
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Bian, X.; Moutinho, L.
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Emerald Group Publishing Limited
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2011
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| 169 |
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Interpersonal and political trust: modeling levels of citizens' trust
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Schiffman, L.; Thelen, S. T.; Sherman, E.
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Emerald Group Publishing Limited
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2010
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| 170 |
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Conceptualising the influence of corporate image on country image
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Lopez, C.; Gotsi, M.; Andriopoulos, C.
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Emerald Group Publishing Limited
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2011
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