| 31 |
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A Strategic Perspective on Durable Goods
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Purohit, D.; Staelin, R.
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Institute for operations research and the managemet sciences(INFORMS)
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2012
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| 32 |
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Editorial: Marketing Science Replication and Disclosure Policy
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Desai, P.S.
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Institute for operations research and the managemet sciences(INFORMS)
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2013
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| 33 |
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Successive Sample Selection and Its Relevance for Management Decisions
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Wachtel, S.; Otter, T.
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Institute for operations research and the managemet sciences(INFORMS)
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2013
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| 34 |
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Modeling Consumer Learning from Online Product Reviews
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Zhao, Y.; Yang, S.; Narayan, V.; Zhao, Y.
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Institute for operations research and the managemet sciences(INFORMS)
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2013
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| 35 |
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Commentaries and Reply to ``Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act'' by Christine Moorman, Rosellina Ferraro, and Joel Huber Further Examining the Impact of the NLEA on Nutrition The NLEA was a positive first step towards raising consumer awareness, but more must now be done to effectively communicate dietary guidance to consumers
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Bradley, D.
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Institute for operations research and the managemet sciences(INFORMS)
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2012
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| 36 |
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Ad Gist: Ad Communication in a Single Eye Fixation
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Pieters, R.; Wedel, M.
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Institute for operations research and the managemet sciences(INFORMS)
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2012
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| 37 |
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Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability Our objective is to find the optimal sampling and detailing plan given the inherent cost-efficiency trade-off between sampling and detailing by incorporating the physician's sample allocation behavior
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Bala, R.; Bhardwaj, P.; Chen, Y.
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Institute for operations research and the managemet sciences(INFORMS)
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2013
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| 38 |
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Category Positioning and Store Choice: The Role of Destination Categories We propose an analytical approach to identify destination categories-categories that are important to shoppers' store choice decisions and in which the retailer provides superior value
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Briesch, R.A.; Dillon, W.R.; Fox, E.J.
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Institute for operations research and the managemet sciences(INFORMS)
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2013
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| 39 |
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Package Size, Portion Size, Serving Size...Market Size: The Unconventional Case for Half-Size Servings
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Wansink, B.
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Institute for operations research and the managemet sciences(INFORMS)
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2012
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| 40 |
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Retailer-Driven Product Bundling in a Distribution Channel We analyze product bundling in a distribution channel where a downstream retailer combines component goods produced by separate manufacturers acting independently
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Bhargava, H.K.
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Institute for operations research and the managemet sciences(INFORMS)
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2012
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