충남대학교외국학술지지원센터

글로벌메뉴

  • HOME
  • sitemap

주메뉴

검색

검색 타입
상세검색
검색어[전방일치/ 수록잡지명:Journal of financial services marketing]
총 264건 중 264건 출력
5/27 페이지 엑셀파일 출력

검색간략리스트

열거형 테이블형
검색리스트 테이블
No 자료
유형		 기사제목 기사저자명 출판사 발행년 수록
매체
41 저널기사 Banking the unbanked in rural southwest Nigeria: Showcasing mobile phones as mobile banks among farming households 미리보기
Oluwatayo, I. Henry Stewart Publications 2013
42 저널기사 Risk preferences and the marketing of financial services: Segmentation by birth order 미리보기
Rink, D. R.; Roden, D. M.; Cox, S. R. Henry Stewart Publications 2013
43 저널기사 A comparative performance of conventional and Islamic unit trusts: Market timing and persistence evidence 미리보기
Alam, N.; Tang, K. B.; Rajjaque, M. S. Henry Stewart Publications 2013
44 저널기사 Fraud and its PREY: Conceptualising social engineering tactics and its impact on financial literacy outcomes 미리보기
Drew, J. M.; Cross, C. Henry Stewart Publications 2013
45 저널기사 Financial product complexity and the limits of financial literacy: A special issue of the Journal of Financial Services Marketing 미리보기
West, J.; Drew, M.; Bianchi, R.; Walk, A. Henry Stewart Publications 2013
46 저널기사 Understanding your retirement savings: How the recent economic recession changed advertising in retirement financial services 미리보기
Lee, T. D.; Chung, W.; Paik, C. Palgrave Macmillan 2012
47 저널기사 The effectiveness of personalized marketing in online banking: A comparison between search and experience offerings 미리보기
Sunikka, A.; Bragge, J.; Kallio, H. Palgrave Macmillan 2012
48 저널기사 Effects of demographic factors on bank customers’ attitudes and intention toward Internet banking adoption in a major developing African country 미리보기
Onyia, O. P.; Tagg, S. K. Palgrave Macmillan 2012
49 저널기사 Socialization and processing effects on comprehension of credit card advertisement disclosures 미리보기
Wang, A. Henry Stewart Publications 2012
50 저널기사 Suboptimal segmentation: Assessing the use of demographics in financial services advertising 미리보기
Piercy, N.; Campbell, C.; Heinrich, D. Palgrave Macmillan 2012
1 2 3 4 5 6 7 8 9 10 다음 맨뒤
임시보관함보기

하단메뉴