| 51 |
|
Database Submission-The ISMS Durable Goods Data Sets We describe the features and some characteristics of the ISMS Durable Goods data sets
|
Ni, J.; Neslin, S.A.; Sun, B.
|
Institute for operations research and the managemet sciences(INFORMS)
|
2012
|
|
|
|
| 52 |
|
Contextual Advertising A conflict of interest exists between a contextual advertising intermediary and the advertisers
|
Zhang, K.; Katona, Z.
|
Institute for operations research and the managemet sciences(INFORMS)
|
2012
|
|
|
|
| 53 |
|
Social Sharing of Information Goods: Implications for Pricing and Profits Firms might benefit from increased social sharing of information goods, depending on the structure of the underlying consumer network and the mechanism used by groups to decide whether to purchase at a given price
|
Galbreth, M.R.; Ghosh, B.; Shor, M.
|
Institute for operations research and the managemet sciences(INFORMS)
|
2012
|
|
|
|
| 54 |
|
Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms Firms using an innovation ratchet strategy to time the introduction of their innovations receive higher returns from the stock market but suffer revenue losses in product markets
|
Moorman, C.; Wies, S.; Mizik, N.; Spencer, F.J.
|
Institute for operations research and the managemet sciences(INFORMS)
|
2012
|
|
|
|
| 55 |
|
A Satisficing Choice Model We provide a satisficing decision model, incorporating both product search and evaluation, finding that the proposed model outperforms a standard multinomial logit model
|
Stuttgen, P.; Boatwright, P.; Monroe, R.T.
|
Institute for operations research and the managemet sciences(INFORMS)
|
2012
|
|
|
|
| 56 |
|
Intertemporal Movie Distribution: Versioning When Customers Can Buy Both Versions We characterize how a studio should plan the release of a movie across different channels
|
Calzada, J.; Valletti, T.M.
|
Institute for operations research and the managemet sciences(INFORMS)
|
2012
|
|
|
|
| 57 |
|
Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers Target marketing and price discrimination for colleges
|
Belloni, A.; Lovett, M.J.; Boulding, W.; Staelin, R.
|
Institute for operations research and the managemet sciences(INFORMS)
|
2012
|
|
|
|
| 58 |
|
Self-Control and Incentives: An Analysis of Multiperiod Quota Plans Multiperiod quotas can be optimal when employees procrastinate
|
Jain, S.
|
Institute for operations research and the managemet sciences(INFORMS)
|
2012
|
|
|
|
| 59 |
|
Modeling Seasonality in New Product Diffusion
|
Peers, Y.; Fok, D.; Franses, P.H.
|
Institute for operations research and the managemet sciences(INFORMS)
|
2012
|
|
|
|
| 60 |
|
Handling Endogenous Regressors by Joint Estimation Using Copulas A new statistical, instrument-free method to tackle endogeneity using copulas is proposed
|
Park, S.; Gupta, S.
|
Institute for operations research and the managemet sciences(INFORMS)
|
2012
|
|
|
|
