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검색어[전방일치/ 수록잡지명:International journal of advertising:The quarterly review of marketing communications]
총 329건 중 329건 출력
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81 저널기사 #Me and brands: understanding brand-selfie posters on social media 미리보기
Sung, Yongjun; Kim, Eunice; Choi, Sejung Marina World advertising research center 2018
82 저널기사 Preannouncement messages: impetus for electronic word-of-mouth 미리보기
Zhang, Hao; Choi, Yung Kyun World advertising research center 2018
83 저널기사 Understanding the effects of different review features on purchase probability 미리보기
Kim, Su Jung; Maslowska, Ewa; Malthouse, Edward C. World advertising research center 2018
84 저널기사 The current state of knowledge on electronic word-of-mouth in advertising research 미리보기
Chu, Shu-Chuan; Kim, Juran World advertising research center 2018
85 저널기사 Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements 미리보기
Wu, Linwan; Wen, Taylor Jing World advertising research center 2019
86 저널기사 Ethnic influences on attractiveness and trustworthiness perceptions of celebrity endorsers 미리보기
Lord, Kenneth R.; Putrevu, Sanjay; Collins, Alice F. World advertising research center 2019
87 저널기사 Global Consumer Culture and Advertising Research 미리보기
Taylor, Charles R. World advertising research center 2018
88 저널기사 The sweet smell of advertising: the essence of matching scents with other ad cues 미리보기
Gvili, Yaniv; Levy, Shalom; Zwilling, Moty World advertising research center 2018
89 저널기사 Family-based treatment for obesity in tweens: a three-year longitudinal follow-up study 미리보기
Cheon, Hongsik J.; Fraser, Jay R.; Nguyen, Trang Kieu World advertising research center 2018
90 저널기사 Explaining the use and effects of humour in advertising: an evolutionary perspective 미리보기
Eisend, Martin World advertising research center 2018
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