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Consumer Deliberation and Product Line Design We study optimal product line design when consumers must incur costly deliberation to uncover their preferences
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Guo, L.; Zhang, J.
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Institute for operations research and the managemet sciences(INFORMS)
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2012
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| 2 |
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Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects
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Lilien, G.L.; Roberts, J.H.; Shankar, V.
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Institute for operations research and the managemet sciences(INFORMS)
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2013
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| 3 |
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Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty
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Ofek, E.; Turut, O.
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Institute for operations research and the managemet sciences(INFORMS)
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2013
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| 4 |
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Procuring Commodities: First-Price Sealed-Bid or English Auctions?
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Shachat, J.; Wei, L.
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Institute for operations research and the managemet sciences(INFORMS)
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2012
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| 5 |
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The Strategic Impact of References in Business Markets
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Godes, D.
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Institute for operations research and the managemet sciences(INFORMS)
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2012
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| 6 |
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Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content
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Ghose, A.; Ipeirotis, P.G.; Li, B.
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Institute for operations research and the managemet sciences(INFORMS)
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2012
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| 7 |
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Customer Influence Value and Purchase Acceleration in New Product Diffusion
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Ho, T.-H.; Li, S.; Park, S.-E.; Shen, Z.-J.M.
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Institute for operations research and the managemet sciences(INFORMS)
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2012
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| 8 |
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Measuring Consumer Preferences Using Conjoint Poker
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Toubia, O.; de Jong, M.G.; Stieger, D.; Fuller, J.
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Institute for operations research and the managemet sciences(INFORMS)
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2012
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| 9 |
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Cloak or Flaunt? The Fashion Dilemma
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Yoganarasimhan, H.
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Institute for operations research and the managemet sciences(INFORMS)
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2012
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| 10 |
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Rejoinder to Commentaries on Albuquerque and Bronnenberg
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Albuquerque, P.; Bronnenberg, B.J.
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Institute for operations research and the managemet sciences(INFORMS)
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2012
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