| 1 |
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Chinese Consumers' Perception of Alpha-Numeric Brand Names
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Swee Hoon Ang
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MCB UNIVERSITY PRESS
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1996
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| 2 |
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Automated service quality as a predictor of customers' commitment: A practical study within the UAE retail banking context
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Al-Hawari, M. A.
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Emerald Group Publishing Limited
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2011
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| 3 |
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Vietnam's state-owned enterprise reform: An empirical assessment in the international multimodal transport sector from the Williamson's TCE perspective
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Nguyen, P.; Crase, L.
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Emerald Group Publishing Limited
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2011
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| 4 |
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Role of tactile and visual inputs in product evaluation: a multisensory perspective
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Balaji, M. S.; Raghavan, S.; Jha, S.
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Emerald Group Publishing Limited
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2011
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| 5 |
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Leveraging fans' global football allegiances to build domestic league support
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McDonald, H.; Karg, A. J.; Lock, D.
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Emerald Group Publishing Limited
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2010
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| 6 |
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Can consumers be racist?: An investigation of the effect of consumer racism on product purchase
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Hill, S. R.; Paphitis, K.
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Emerald Group Publishing Limited
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2011
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| 7 |
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An application of integrating SERVQUAL and Kano's model into QFD for logistics services: A case study from Turkey
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Baki, B.; Basfirinci, C. S.; AR, I. M.; Cilingir, Z.
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Emerald Group Publishing Limited
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2009
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| 8 |
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Product effects on endorser image: The potential for reverse image transfer
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Charbonneau, J.; Garland, R.
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Emerald Group Publishing Limited
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2010
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| 9 |
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Brand and country of origin valuations of automobiles
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Thanasuta, K.; Patoomsuwan, T.; Chaimahawong, V.; Chiaravutthi, Y.
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Emerald Group Publishing Limited
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2009
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| 10 |
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Four alternative models of online purchase behavior in the Asia-Pacific Region: A lesson of gender difference from South Korea
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Muthaly, S.; Ha, H. Y.
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Emerald Group Publishing Limited
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2009
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