| 1 |
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The Downstream Consequences of Problem-Solving Mindsets: How Playing with LEGO Influences Creativity
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Moreau, C. Page; Engeset, Marit Gundersen
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American Marketing Association]
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2016
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| 2 |
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Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior
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Bagozzi, R. P.
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AMERICAN MARKETING ASSOCIATION
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1994
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| 3 |
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Choice of Cause in Cause-Related Marketing
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Robinson, S.R.; Irmak, C.; Jayachandran, S.
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American Marketing Association
|
2012
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| 4 |
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Expectations as a Comparison Standard in Measuring Service Quality: An Assessment of a Reassessment
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Teas, R. K.
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AMERICAN MARKETING ASSOCIATION
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1994
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| 5 |
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The Effect of Background Music on Ad Processing: A Contingency Explanation
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Kellaris, J. J.
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AMERICAN MARKETING ASSOCIATION
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1993
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| 6 |
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Theoretical Modeling in Marketing
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Sridhar Moorthy, K.
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AMERICAN MARKETING ASSOCIATION
|
1993
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| 7 |
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Dyadic Business Relationships Within a Business Network Context
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Anderson, J. C.
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AMERICAN MARKETING ASSOCIATION
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1994
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| 8 |
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National Boundaries, Border Zones, and Marketing Strategy: A Conceptual Framework and Theoretical Model of Secondary Boundary Effects
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Clark, T.
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AMERICAN MARKETING ASSOCIATION
|
1994
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| 9 |
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Sounds Big: The Effects of Acoustic Pitch on Product Perceptions
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Lowe, Michael L.; Haws, Kelly L.
|
American Marketing Association]
|
2017
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|
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| 10 |
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Interorganizational Governance in Marketing Channels
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Heide, J. B.
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AMERICAN MARKETING ASSOCIATION
|
1994
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