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Dynamics of Aggregate Response Sensitivities to Marketing Mix Variables
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Andrews, R. L.
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ELSEVIER SCIENCE PUBLISHING CO INC
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1996
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| 2 |
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Multi-stage purchase decision models: Accommodating response heterogeneity, common demand shocks, and endogeneity using disaggregate data
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Andrews, R. L.; Currim, I. S.
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Elsevier Science B.V., Amsterdam.
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2009
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| 3 |
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Recovering and profiling the true segmentation structure in markets: an empirical investigation
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Andrews, R. L.; Currim, I. S.
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Elsevier Science B.V., Amsterdam.
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2003
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| 4 |
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Estimating the SCAN？?？PRO model of store sales: HB, FM or just OLS?
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Andrews, R. L.; Currim, I. S.; Leeflang, P.; Lim, J.
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Elsevier Science B.V., Amsterdam.
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2008
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| 5 |
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On the Recoverability of Choice Behaviors with Random Coefficients Choice Models in the Context of Limited Data and Unobserved Effects
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Andrews, R.L.; Ainslie, A.; Currim, I.S.
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Institute of Management Sciences]
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2008
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| 6 |
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Retention of latent segments in regression-based marketing models
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Andrews, R. L.; Currim, I. S.
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Elsevier Science B.V., Amsterdam.
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2003
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| 7 |
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An experimental investigation of scanner data preparation strategies for consumer choice models
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Andrews, R. L.; Currim, I. S.
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Elsevier Science B.V., Amsterdam.
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2005
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| 8 |
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Identifying segments with identical choice behaviors across product categories: An Intercategory Logit Mixture model
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Andrews, R. L.; Currim, I. S.
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ELSEVIER
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2002
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