충남대학교 외국학술지지원센터

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No	기사제목	기사저자명	출판사	발행년
1	Comment: Advertising, Communication, and Brands	Eisend, Martin	M.E. Sharpe	2016

2	International diversity of authorship in advertising research	Eisend, Martin	World advertising research center	2017

3	Explaining the use and effects of humour in advertising: an evolutionary perspective	Eisend, Martin	World advertising research center	2018

4	Old meets new: how researchers can use existing knowledge to explain advertising in new media	Eisend, Martin	World advertising research center	2018

5	Persuasion knowledge and third-person perceptions in advertising: the moderating effect of regulatory competence	Eisend, Martin	World advertising research center	2015

6	Meta-Analysis in Advertising Research	Eisend, Martin	M.E. Sharpe	2017

7	The Third-Person Effect in Advertising: A Meta-Analysis	Eisend, Martin	M.E. Sharpe	2017

8	International and methodological diversity in advertising research	Eisend, Martin	World advertising research center	2017

9	Have We Progressed Marketing Knowledge? A Meta-Meta-Analysis of Effect Sizes in Marketing Research	Eisend, Martin	American Marketing Association	2015

10	Gender Roles	Eisend, Martin	M.E. Sharpe	2019