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Rejoinder: Package Size Issues and Vice Goods
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Jain, S.
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Institute for operations research and the managemet sciences(INFORMS)
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2012
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| 2 |
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Commentaries and Rejoinder to ``Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision'' by Sanjay Jain Package Size and Competition
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Rao, R.
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Institute for operations research and the managemet sciences(INFORMS)
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2012
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| 3 |
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Peer Effects in the Diffusion of Solar Photovoltaic Panels We provide a methodology for the simple, straightforward identification of causal peer effects with sufficiently rich data, and we find significant, positive peer effects in the diffusion of solar photovoltaic panels
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Bollinger, B.; Gillingham, K.
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Institute for operations research and the managemet sciences(INFORMS)
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2012
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Network Traces on Penetration: Uncovering Degree Distribution from Adoption Data We show how networks modify the diffusion curve, and we demonstrate how this effect allows us to uncover the network degree distribution from early adoption data
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Dover, Y.; Goldenberg, J.; Shapira, D.
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Institute for operations research and the managemet sciences(INFORMS)
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2012
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| 5 |
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Disentangling Preferences and Learning in Brand Choice Models
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Shin, S.; Misra, S.; Horsky, D.
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Institute for operations research and the managemet sciences(INFORMS)
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2012
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| 6 |
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Periodic Advertising Pulsing in a Competitive Market Consumers' state dependence/brand loyalty may well be the underlying force that leads competitive brands to use both price promotions and advertising pulsing
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Freimer, M.; Horsky, D.
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Institute for operations research and the managemet sciences(INFORMS)
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2012
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| 7 |
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Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice
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Chintagunta, P.K.; Chu, J.; Cebollada, J.
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Institute for operations research and the managemet sciences(INFORMS)
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2012
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| 8 |
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Consumer Mental Accounts and Implications to Selling Base Products and Add-ons The implications of mental accounting biases on the pricing and development decisions of firms that sell base product and add-on pairs are examined
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Erat, S.; Bhaskaran, S.R.
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Institute for operations research and the managemet sciences(INFORMS)
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2012
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| 9 |
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Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets We develop a heterogeneous, multicategory framework by employing multiple data sets to analyze the role of consumer-intrinsic influences, external factors, and marketing activities of the firm in the formation and evolution of consumer preferences across categories
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Sridhar, K.; Bezawada, R.; Trivedi, M.
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Institute for operations research and the managemet sciences(INFORMS)
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2012
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| 10 |
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Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder The new Step and Wait (SAW) model predicts the path of a new technology better than Moore's law, Kryder's law, the Gompertz model, the Bass model, or other traditional models; results show that these traditional laws and models do not generalize across markets, and none holds for all technologies even in a single market
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Sood, A.; James, G.M.; Tellis, G.J.; Zhu, J.
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Institute for operations research and the managemet sciences(INFORMS)
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2012
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