| 1 |
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An Expose on Green Television Ads
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Iyer, E.
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ASSOCIATION FOR CONSUMER RESEARCH
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1994
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| 2 |
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An Expose on Green Television Ads
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Iyer, E.;Banerjee, B.;Gulas, C.
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Association for Consumer Research
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1993
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| 3 |
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Marketing and society: Preface to special section on volunteerism, price assurances, and direct-to-consumer advertising
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Iyer, E. S.; Bhattacharya, C. B.
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Elsevier Science B.V., Amsterdam.
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2011
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| 4 |
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The Intersection of Sustainability, Marketing, and Public Policy: Introduction to the Special Section on Sustainability
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Iyer, Easwar S.; Reczek, Rebecca Walker
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American Marketing Association
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2017
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