| 1 |
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Descriptive Characteristics of Memory-Based Consideration Sets: Influence of Usage Occasion Frequency and Usage Location Familiarity/
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Desai, Kalpesh Kaushik
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Journal of Consumer Research, Inc., etc.]
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2000
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| 2 |
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Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness
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Gershoff, A.D.; Kivetz, R.; Keinan, A.
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Journal of Consumer Research, Inc., etc.]
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2012
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| 3 |
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Self-Affirmation through the Choice of Highly Aesthetic Products
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Townsend, C.; Sood, S.
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Journal of Consumer Research, Inc., etc.]
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2012
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| 4 |
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How Happiness Affects Choice
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Mogilner, C.; Aaker, J.; Kamvar, S.D.
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Journal of Consumer Research, Inc., etc.]
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2012
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| 5 |
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We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes toward Brands
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Sela, A.; Wheeler, S.C.; Sarial-Abi, G.
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Journal of Consumer Research, Inc., etc.]
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2012
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| 6 |
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Is Planning Good for You? The Differential Impact of Planning on Self-Regulation
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Townsend, C.; Liu, W.
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Journal of Consumer Research, Inc., etc.]
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2012
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| 7 |
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Licensing Indulgence in the Present by Distorting Memories of Past Behavior
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May, F.; Irmak, C.
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Journal of Consumer Research, Inc., etc.]
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2014
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| 8 |
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The Labor of Lies: How Lying for Material Rewards Polarizes Consumers' Outcome Satisfaction
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Anthony, C.I.; Cowley, E.
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Journal of Consumer Research, Inc., etc.]
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2012
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| 9 |
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The Presenter's Paradox
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Weaver, K.; Garcia, S.M.; Schwarz, N.
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Journal of Consumer Research, Inc., etc.]
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2012
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| 10 |
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Feeling the Future: The Emotional Oracle Effect
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Pham, M.T.; Lee, L.; Stephen, A.T.
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Journal of Consumer Research, Inc., etc.]
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2012
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