| 1 |
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Targeted marketing and African American millennial consumers
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Yuvay Jeanine Meyers; Allison Janeice Morgan
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Emerald Group Publishing Limited
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| 2 |
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Effective advertising appeals for websites of small boutique hotels
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Michael Lwin; Ian Phau
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Emerald Group Publishing Limited
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| 3 |
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Effects of reputation and website quality on online consumers' emotion;perceived risk and purchase intention: Based on the stimulus‐organism‐response model
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Jiyoung Kim; Sharron J. LenNOn
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Emerald Group Publishing Limited
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| 4 |
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Understanding the effectiveness of word‐of‐mouth: an elasticity perspective
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Yimiao Chen; Fangyi Liu; Cheng‐Hsi Fang; Tom M.Y. Lin
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Emerald Group Publishing Limited
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| 5 |
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Social media's slippery slope: challenges;opportunities and future research directions
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Don E. Schultz; James (Jimmy) Peltier
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Emerald Group Publishing Limited
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| 6 |
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Social network activity and contributing to an online review site
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Ronald E. Goldsmith; Margherita Pagani; Xiaojing Lu
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Emerald Group Publishing Limited
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| 7 |
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Do users look at banner ads on Facebook?
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Ana Margarida Barreto
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Emerald Group Publishing Limited
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| 8 |
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Self‐disclosure on the web: Rewards;safety cues;and the moderating role of regulatory focus
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Jason A. Gabisch; George R. Milne
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Emerald Group Publishing Limited
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| 9 |
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A review of internet marketing research over the past 20 years and future research direction
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Nadia Pomirleanu; John A. Schibrowsky; James Peltier; Alexander Nill
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Emerald Group Publishing Limited
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| 10 |
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Are they listening? Designing online recommendations for today's consumers
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Elzbieta Lepkowska‐White
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Emerald Group Publishing Limited
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