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No	기사제목	기사저자명	출판사	발행년
1	The Impact of Internal and External Reference Prices on Brand Choice: The Moderating Role of Contextual Variables	Kumar, V.	SHERIDAN PRESS	1998

2	The Effect of Retail Store Environment on Retailer Performance	Kumar, V.	ELSEVIER SCIENCE PUBLISHING CO INC	2000

3	Negotiating constitutions for political unions	Kumar, V.	Elsevier Science B.V., Amsterdam.	2011

4	Cross-National Diffusion Research: What Do We Know and How Certain Are We?	Kumar, V.	ELSEVIER SCIENCE PUBLISHING CO INC	1998

5	A process for practicing design innovation	Kumar, V.	Emerald Group Publishing Limited	2009

6	A Model to Explain Shareholder Returns	Kumar, V.	ELSEVIER SCIENCE PUBLISHING CO INC	2000

7	Forecasting performance of market share models: an assessment, additional insights, and guidelines	Kumar, V.	ELSEVIER	1994

8	On improving the efficiency of the defence innovation process: an empirical framework	Kumar, V.	00	1994

9	My Plans for Journal of Marketing: An Editor in Chief's Perspective	Kumar, V.	American Marketing Association	2014

10	Victor Ginsburgh and Shlomo Weber: How Many Languages Do We Need? The Economics of Linguistic Diversity	Kumar, V.	Dept. of Economics, California State University [etc.]	2012

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