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No	기사제목	기사저자명	출판사	발행년
1	Transformative Marketing: The Next 20 Years	Kumar, V.	American Marketing Association	2018

2	A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation	Kumar, V.	American Marketing Association	2018

3	Assessing the Competitive Impact of Type, Timing, Frequency, and Magnitude of Retail Promotions	Kumar, V.	ELSEVIER SCIENCE PUBLISHING CO INC	1997

4	Understanding Cultural Differences in Innovation: A Conceptual Framework and Future Research Directions	Kumar, V.	Michigan State University Press	2014

5	Walter Enders and Todd Sandler: The Political Economy of Terrorism	Kumar, V.	Dept. of Economics, California State University [etc.]	2013

6	Integrating Theory and Practice in Marketing	Kumar, V.	American Marketing Association	2017

7	Thomas R. Trautmann: Arthashastra: The Science of Wealth	Kumar, V.	Dept. of Economics, California State University [etc.]	2012

8	Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For	Kumar, V.	American Marketing Association	2015

9	Morten Jerven: Poor Numbers: How We Are Misled by African Development Statistics and What to Do About It	Kumar, V.	Dept. of Economics, California State University [etc.]	2014

10	G. Omkarnath: Economics: A Primer for India	Kumar, V.	Dept. of Economics, California State University [etc.]	2014

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