| 1 |
|
Targeting consumers who are willing to pay more for environmentally friendly products
|
Laroche, M.
|
Grayson Associates
|
2001
|
|
|
|
| 2 |
|
Globalization, culture, and marketing strategy: Introduction to the special issue
|
Laroche, M.
|
Elsevier Science B.V., Amsterdam.
|
2011
|
|
|
|
| 3 |
|
Consumers use of price promotions: a model and its potential moderators
|
Laroche, M.
|
BUTTERWORTH-HEINEMANN LTD.
|
2001
|
|
|
|
| 4 |
|
Gender differences in information search strategies for a Christmas gift
|
Laroche, M.
|
Grayson Associates
|
2000
|
|
|
|
| 5 |
|
Determinants of the Control of International Advertising by Headquarters of Multinational Corporations
|
Laroche, M.
|
CANADIAN JOURNAL OF ADMINISTRATIVE SCIENCES
|
1999
|
|
|
|
| 6 |
|
Determinants of In-Store Information Search Strategies Pertaining to a Christmas Gift Purchase
|
Laroche, M.
|
CANADIAN JOURNAL OF ADMINISTRATIVE SCIENCES
|
2000
|
|
|
|
| 7 |
|
Introduction to the special issue on the impact of culture on marketing strategy
|
Laroche, M.
|
Elsevier Science B.V., Amsterdam.
|
2007
|
|
|
|
| 8 |
|
The Influence of Culture on Pro-Environmental Knowledge, Attitudes, and Behavior: A Canadian Perspective
|
Laroche, M.
|
ASSOCIATION FOR CONSUMER RESEARCH
|
1996
|
|
|
|
| 9 |
|
A Test of the Effects of Competition on Consumer Brand Selection Processes
|
Laroche, M.
|
ELSEVIER SCIENCE PUBLISHING CO INC
|
1994
|
|
|
|
| 10 |
|
Introduction to the special section
|
Laroche, M.
|
Elsevier Science B.V., Amsterdam.
|
2004
|
|
|
|
