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기사제목 기사저자명 출판사 발행년 수록
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1 저널기사 Modeling Multimodal Continuous Heterogeneity in Conjoint Analysis—A Sparse Learning Approach 미리보기
Chen, Yupeng; Iyengar, Raghuram; Iyengar, Garud Institute for operations research and the managemet sciences(INFORMS) 2017
2 저널기사 Pricing and Product Design for Vice Goods: A Strategic Analysis 미리보기
Jain, Sanjay; Li, Krista J. Institute for operations research and the managemet sciences(INFORMS) 2018
3 저널기사 Two Centuries of Innovations and Stock Market Bubbles 미리보기
Sorescu, Alina; Sorescu, Sorin M.; Armstrong, Will J.; Devoldere, Bart Institute for operations research and the managemet sciences(INFORMS) 2018
4 저널기사 The Evolution of Influence Through Endogenous Link Formation 미리보기
Phan, Tuan Q.; Godes, David Institute for operations research and the managemet sciences(INFORMS) 2018
5 저널기사 Organizational Debut on the Public Stage: Marketing Myopia and Initial Public Offerings 미리보기
Saboo, Alok R.; Chakravarty, Anindita; Grewal, Rajdeep Institute for operations research and the managemet sciences(INFORMS) 2016
6 저널기사 Advertising to Early Trend Propagators: Evidence from Twitter 미리보기
Lambrecht, Anja; Tucker, Catherine; Wiertz, Caroline Institute for operations research and the managemet sciences(INFORMS) 2018
7 저널기사 Dyadic Compromise Effect 미리보기
Boldt, Lin; Arora, Neeraj Institute for operations research and the managemet sciences(INFORMS) 2017
8 저널기사 Behavioral Price Discrimination in the Presence of Switching Costs 미리보기
Cosguner, Koray; Chan, Tat Y.; Seetharaman, P. B. Institute for operations research and the managemet sciences(INFORMS) 2017
9 저널기사 Rejoinder: Package Size Issues and Vice Goods 미리보기
Jain, S. Institute for operations research and the managemet sciences(INFORMS) 2012
10 저널기사 The Misuse of Accounting-Based Approximations of Tobin's q in a World of Market-Based Assets 미리보기
Bendle, Neil Thomas; Butt, Moeen Naseer Institute for operations research and the managemet sciences(INFORMS) 2018
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