충남대학교 외국학술지지원센터

검색리스트 테이블
No	기사제목	기사저자명	출판사	발행년
1	The adoption of pricing from an organizational perspective and its impact on relative firm performance	Stephan M. Liozu	Henry Stewart Pub.	2021

2	Cambridge Marketing Handbook: Pricing Points	Stephan M Liozu	Henry Stewart Pub.	2015

3	The evolution and future of pricing capabilities	Stephan M Liozu	Henry Stewart Pub.	2016

4	Designing salesforce compensation programs to improve pricing execution	Stephan M. Liozu	Henry Stewart Pub.	2018

5	Thoughts: fun and humor in pricing	Stephan M. Liozu	Henry Stewart Pub.	2018

6	Penetration of the pricing function among global Fortune 500 firms	Stephan M. Liozu	Henry Stewart Pub.	2019

7	Special issue editorial: “Organizing for pricing excellence”	Stephan M. Liozu ; Andreas Hinterhuber	Henry Stewart Pub.	2021

8	Configurational theory and practices of firms employing multiple pricing policies: assessing effective and ineffective pricing recipes in multiple firm contexts	Stephan M. Liozu ; Sven Feurer ; Arch Woodside	Henry Stewart Pub.	2021

9	Measuring the profit impact of pricing & revenue management	Stephan M Liozu ; Andreas Hinterhuber	Henry Stewart Pub.	2015

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